Professional Experience |
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Art Director |
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September 2007 to present
Eagle Media Group - Plano, Texas
• Responsible for creating brand image for company’s two divisions: The Metropolitan Living Magazine and
_ World Tourism Group.
• Coordinate and execute advertising strategies for both divisions.
• Design and create websites for www.usametropolitanlivingmagazine.com and www.worldtourismgroup.com .
• Design and create all advertising collateral, including corporate identity materials, brochures, and marketing kits.
• Design and produce The Metropolitan Living Magazine, an editorial print and on-line magazine targeting
_America's upper-income demographic.
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Art Director |
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March 2004 to December 2006
Ad Pages Magazine - Plano, Texas
• Supervised a team of seven graphic designers in the creation and production of monthly magazine publications in the
_ DFW area.
• Produced direct mail pieces, catalogs, brochures, and community calendars from concept to completion.
• Delegated incoming work and assigned special projects to team members.
• Provided creative direction to team members.
• Increased department’s effectiveness by restructuring workflow and introducing a number of morale-boosting programs.
• Other responsibilities included hiring/termination, administering performance evaluations, scheduling workflow, delegating work,
_ purchasing equipment and software.
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Art & Marketing Director |
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March 1998 to December 2003
Trucks & Parts of Tampa - Tampa, FL
• Developed all marketing and advertising campaigns from concept to completion for national advertising and direct mail -
_ direct mail campaigns resulted in a 50% increase in sales.
• Tracked and analyzed advertising results; created spreadsheets and used them to determine best media
_ for increased revenue - reduced monthly advertising expenses by $10,000 while increasing calls.
• Converted all company forms to PDF format and posted on server - forms could be typed and printed individually, increasing
_ convenience and enhancing company image, while reducing cost.
• Maintained changing content of web site: www.trucks.com.
• Coordinated product photo shoots.
• Negotiated advertising and printing contracts.
• Worked individually with internal clients on various projects.
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Graphic Designer |
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July 1996 to December 1997
Systems Tax Service, a Ceridian Corporation - Fountain Valley, CA
• Structured the new position by recommending the purchase of necessary hardware and software; defining primary areas of
_ responsibility; and organizing workflow and prioritizing demands to accommodate the needs of over 650 managers and
_ employees.
• Responsible for conceptualizing and producing all internal and external printed communications: sales and marketing
_ collateral, direct mail pieces, training manuals, training materials, corporate and training presentations.
• Worked with commercial printers, service bureaus, fulfillment services and photo labs to obtain bids and oversee print
_ production.
• Interfaced with Marketing Department team and copywriters for the creation of printed and on-line materials.
• Developed and created content and design for corporate intranet site, working with senior management in both the
_ local office and corporate office in Atlanta.
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Art Director |
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December 1992 to May 1996
PF Micro - Fountain Valley, CA
• Responsible for the creative development, start-to-finish production, and coordination of all advertising materials
_ and direct mail campaigns on a local and national level.
• Created new company logo and developed advertising campaign focused on new brand image.
• Worked with in-house copywriters in the creation of ad copy; interfaced with the marketing department and
_ company president to develop marketing strategies.
• Developed content and flow of web site under direction of company president; supervised a team in the
_ HTML coding of web pages.
• Built an in-house photo studio and photographed products.
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