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Project Name: |
The Metropolitan Living Magazine
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Project Description: |
Design cover and editorial layout for new editorial magazine that will appeal to upper-income readers.
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Role: |
Concept, design and production.
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Challenge(s): |
Design a cover with an edgy feel that will appeal to young women, but conservative enough to appeal to older women; time frame to complete project was very short - 7 days from concept to press-ready. |
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Project Name: |
Trucks.com Brochure
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Project Description: |
5-color, 4-page brochure designed to bring in investors. Inside details facts and 3-D graphs on search engine results. Brochure resulted in securing Kelly Blue Book as a partner for the web site.
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Role: |
Concept, design and production.
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Challenge(s): |
Translating dry facts and figures into a visually appealing sales piece. |
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Project Name: |
Display Ad for Lewisville Florist
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Project Description: |
Half-page display ad for placement in local advertising media.
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Role: |
Design and production.
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Challenge(s): |
Client wanted a lot of information in ad plus two coupons, but still wanted the ad to look uncluttered and classy. |
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Project Name: |
St. Cafe Direct Mail Postcard
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Project Description: |
6" x 9" direct mail postcard wiith coupon offer on back, mailed to local markets.
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Role: |
Project manager, designer and production artist. Met with client to develop concept, managed design and production from concept to completion.
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Challenge(s): |
Creating a successful piece with an upscale flair on a tight budget. |
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Project Name: |
Employee Insurance Promo Sheet
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Project Description: |
Promo sheet provided in new-hire HR packets to employees of Dell
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Role: |
Design and production.
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